“If you throw
something up without fact-checking it and you’re the first one to put it up,
and you get millions and millions of views, and later it’s proved false, you
still got those views."
- Ryan Grim,
the bureau chief in Washington for The Huffington Post
 |
| Credit: lculig/Shutterstock |
We’ve all read a story that is shocking, unbelievable, or
just too good to be true. Some people may take the time to actually read the
story before forming an opinion, others may judge on the headline either for or
against the validity of the story based on their beliefs or perspective, and
others may
simply share or recirculate the story without reading it with the hopes that someone
else can get to the bottom of it. Then there are those that merely believe
anything and everything they read without thought. I mention this last group
apart from the others since this gullible group is generally the target to
those who intend to fool based on their agenda, beliefs, or just for the thrill
of creating viral confusion or gaining their fifteen minutes of fame through a
hoax.
Gullibility does not imply someone is stupid, it merely means some people do
not take or have the time to dig into certain headlines and others may just not
know how to do it. To many these stories really are not worth the time to dig
into and passing it along and looking back later for the solution is much
easier. In some cases I just don’t think people care whether a story is valid
or not anyway, it’s just getting “mind blown” that is the experience; the truth
is boring to some. For others many stories support their beliefs or agenda and
they will pass it off as fact since they have little reason or desire to verify
it. Others may be quick to dismiss stories based on the same beliefs, again
without verification. Technology is the carrier of these memes and it also the
method in which to provide the antidote on a case by case basis. I come from a
time before the World Wide Web of endless information when one had to search
through books to find answers and in the case of the Internet you had to know
what door to look through to find answers without a web browser, Google, or any
way to simply enter a search cue into the system. Even before web browsers and the World Wide Web there were many emails circulated as hoaxes so this is not a new sensation although the
large use of social media and the Internet has made this a growing problem. The leading social media platform,
Facebook, has attempted to hinder the spread of hoaxes, but to little avail.
There are many ways to look for the truth in a story, but
the easiest way is to spot the misinformation. To spot the things that the
story relies on as fact and expose it as a lie is the best method of
dismantling a story quickly. However, there are some cases in which facts must
merely be looked for elsewhere from more reliable means. An example would be in
the case of a famous person dying, do not rely on fan sites for the information
instead look toward an official channel of a band’s website or their agent for
an official release.
I deal with identifying the validity of stories each and
every day as I gather information for my weekly show, the Paranormal News
Insider. I pride myself on searching for answers instead of merely
regurgitating what appears in print on other sites. While I use many methods to
search for the truth within information I have a fairly reliable method that
has become a habit of use that I use when reading any type of story. This is
what I call my basic “outside in” approach. With this approach I look at the
top and bottom and move my way in to the core of the story to look for details
of a hoax or misinformation. Once key details are established I can begin
searching other resources outside of this page for more details to either
confirm or deny this story, yet this also comes with pitfalls. Some stories
have aspects of these that need to be researched to get a better feel of
whether the story was created or shared by a credible source. Establishing the
source is critical in determining the validity of a story.
With any story a headline can be deceiving. Many of us have
become reliant upon a headline to provide us as much information as possible to
understand a story without actually having to read it. If you have an interest
in a story or intend to share the information it would behoove you to actually
take time to read the entire story for content. There are many clues within the
body of a story that can help you decide whether there is enough credibility in
the story to pass it on. Again, headlines can be deceiving and the content of
the story may have a different version of what you might actually think is
there based on the deception.
Researching general stories found online:
The first step in determining the validity of any story is
to first take the time to read it. A simple way of getting to the truth is to
see if there is already someone who has done research on a story is to merely
search for it. Use the keywords of a story and then enter “hoax” or other words
that you think of that your gut is telling you about the story. Websites like
Snopes.com, Hoax-slayer.com, urbanlegends.about.com, truthorfiction.com, and
many others provide a resource of sanity about many of the hoaxes on the
Internet. Granted, one rule I always
live by; NEVER RELY ON ONE RESOURCE FOR THE TRUTH!
Many people question the reliability of the leader of these
sites; Snopes. This website is edited by a husband and wife team and while
there may be mistakes all of the information gathered for a story is given out
so the research behind every claim is there for the world to see. They have
been judged by a number of other sites to be
as accurate as you will find onthe subjects and the accuracy outweighs the minimal mistakes. The same holds true for
another valued, yet many times questioned, resource; Wikipedia. This resource
of information has received a bad rap from many people since it is an
open-source where anyone can edit and update information. However, Wikipedia is
watched closely for updates and requires legitimate resources for major changes
or additions. Many have never questioned the validity of Encyclopedia
Britannica, but
Wikipedia has been found to be just as reliable mostly due to
the diligent eyes on its content.
My “outside in” approach to validating online media:
1. Consider the source
- Is this a legitimate website? Is
the URL spelled correctly? No? It may be a mirror site (or spoof site) and is created to fool
you into thinking it is a credible source. Is this a parody website?
(onion.com type). Is this from a website
where regular people contribute in blog style? This is by far the most common
type of website hoax where stories are spread via misinformation and will take
the longest to unravel at times since the story is written by the author’s
opinion and web of lies and misinformation. A list of these sites would be in
the hundreds (see a small list below before the resources) and includes sites like beforeitsnews.com, many government,
conspiracy, and UFO sites that are merely fronts for people’s thoughts, ideas,
opinions, fears, and agendas.
2. Consider the resource
- The single most important thing
after determining the validity of the website that the story appears on is
finding the original source of the story. Any good media story that is merely
copied and pasted will provide a link to the original source of the story at
the bottom or sometimes the top of their posting. If there is a link open this
one in a new tab and begin to evaluate it to determine the time/date is
actually earlier than the one you originally opened. If this source appears to
be an earlier version this is where you continue your research on the story
beginning with determining if this is a legitimate source as well as if this
story has a resource listed at the top or bottom of the story. The caveat with
this is that there are some sites that back dates stories (such as celebrity
death hoaxes) to confuse people. Continue to chase these sources until you
reach the bottom of the rabbit hole. Unfortunately, many online media outlets
do not take the time to fact check and are merely concerned with website
traffic. Getting you to click on their website puts money in their pockets
based on advertisers, so they honestly care little about the facts up front.
- Go local. You can also search for
and look at other sources local to where the story purportedly took place. During
the Jerusalem UFO sightings that seemed extremely credible I was not able to
find any mention of the sightings in any local or regional online sources in
the area and have found the same in many other hoaxes. However, during recent
unexplained noises in Fair Lawn, New Jersey, the best updates were available
from the local newspapers which printed updates which were then copied by the
regional news channel websites. Go to Google and search for the city where the
story takes place and use words like “newspaper” or “news” and you should be
able to find local sources. Granted, searching for phrases of meaning with the
story can help speed up the process by bringing up the multitude of copies of
the story and will allow you to see where they are coming from to aid in the
search for the original source.
- If the story does not list a
source for the story then the content must be put into question as well as the
person behind the post. This is a
positive indication that the person may have made this story up or has copied
other information and created a version of a story about something else. Don’t
be afraid to email someone associated with the site to find the source of their
content; their answer or lack thereof will guide you to your answer. In some
cases, such as a UFO, ghost, or cryptid news site the story may have been
submitted to them. The question is then; did they evaluate, research, or
investigate this story or merely put it up on the website as quickly as
possible? Hoaxers and attention seekers will find sites like these to get their
“stories” out in public quickly.
3. Consider the content
- Is the story filled with frequent
misspellings, run on sentences, or is the structure of the story all over the
place? Granted, punctuation is not something many in the media worry about
these days as they rely on spell check and many times the comments section will
point out issues which they will silently correct.
- Does the content seem to merely support and
idea, opinion, or agenda more than actually reporting an event or story about
something or someone? If so, this website is obviously peddling an agenda and
not a legitimate story. I recommend using key terms in the article to be
highlighted, right clicked, and searched for current information beyond this
story and those that have copied that information until an actual source can be
found if you have not done so already.
4. Consider the evidence
- They say a picture is worth a
thousand words and articles can live and die with them. While sadly it has
become common practice for many news agencies to alter photographs in order to
focus on certain things others will immediately fire you for such an act.
Photographs have been edited long before digital methods such as Photoshop came
along and most of us take edited photographs for granted as they appear on
nearly every single magazine on the newsstands.
- Many images are altered to provide
visual evidence to support the story. If a story is reliant upon an image you
can take simple steps to search for an original unaltered image if one exists.
There are two methods; Google image search and TinEye that search the Internet
for photographs that have been placed on the web and have been crawled and
recorded on search engines. Both of these resources have plugins that will
allow you to right click on the image and search from the prompt (see resources
below). You will have to scroll through examples of these photographs and see
if you can find other versions of this photograph that indicate that the one in
the story has been tampered with.
- There are limitations to mere image
searching. For starters, if the person is using a photograph that has not been
crawled and is not preexisting on the Internet you will obviously not find the
original. Also, if an image is altered significantly it may not show up in
simple image searches. You can combat this by cropping the image or altering
the image eliminating an area you feel is put in digitally using simple methods
such as using paint on Windows-based computers. After retouching you can upload
it to TinEye to see if the alterations helped the search. Another reason for
images not being found is if they are screen captures of videos. On more than
one occasion I have traced an altered photograph to a video. In Google you can
search for topics by category and if I hit a dead end with pictures I may try
to search for relevant videos on the specific topic of the photograph to see if
there is a video with the image.
- Be mindful that just because you
are unable to find an altered image does not mean the photograph in the story
is legitimate. There are many other ways to determine the validity of
photographs such as using InfranView and other software to find image
inconsistencies created from digital manipulation to looking at the metadata,
but I’ll save that for a more in-depth look at uncovering the truth.
5. Consider the comments
- One highly overlooked method of
finding the truth is based on those commenting on the story. Granted, reading
through comments on stories that rely on belief tend to be full of opinions and
arguments, but occasionally there will be a crusader of research (such as
myself) that will jump in and provide useful information that can dispel these
stories. I usually will peruse the comments section of the viral post as well
as the original source to seek out clues or information that can help me
unravel as hoax.
I will cover YouTube and other videos in a separate blog post in the future.
Sites to question or avoid based on who is able to publish on these sites, their agenda, or other questionable reasons:
- Beforeitsnews.com, NaturalNews.com,
InfoWars.com, DailyCurrant.com, NationalReport.net, WorldNewsDailyReport.com, AmericanNews.com, Celebtricity.com, Huzlers.com, DoctorOz.com, TheNewsNerd.com, News-hound.org, NewsWatch33.com, TheRacketReport.com, WeeklyWorldNews.com, Demyx.com, Empirenews.net, MediaFletcher.com, EmpireSports.co, Disclose.tv, FoodBabe.com, Chopra.com, ChristianAnswers.net,
Heartland.org, TheLapine.ca, MediaMass.net, Newslo.com, NewsBuzzDaily.com, EmpireNews.net, TheOnion.com, The
DailyMash.co.uk, Rumormillnews.com, Whatreallyhappened.com, Drudgereport.com, blacklistednews.com,
rense.com, inquisitor.com, examiner.com, even huffingtonpost.com. This is by no
means a complete list!
Resources and further reading:
- TinEye: Reverse image search, the ultimate resource for discovering other sources of
pictures by entering URL or uploading directly to system. TinEye has a plug in
that allows for right click usage on multiple browser platforms; chrome,
firefox, IE, safari, and opera.
- Google Image Search Chrome Plugin: While you can search and advance search images by going to Google.com you can
use this plugin by right clicking over an image the same way as TinEye.
- Snopes: The leader in truth finding.
- Hoax Slayer: Another leader in the truth.
- Urban Legends at About.com: Hosted by David Emery.
- Truth or Fiction: A non-partisan site geared toward uncovering recent urban legends and hoax stories.
- Better Read That Again: Web Hoaxes and Misinformation
- The Complete Guide to Evaluating Online Resources: From Hosting Facts.com.
- Evaluating Internet Resources: From Teacher Tap.
- Lies, Damn Lies and Viral Content: How News Websites Spread(and Debunk) Online Rumors, Unverified Claims and Misinformation.
- How to Spot Lies, Hoaxes and Misinformation Online
- The Observers’ guide to verifying photos and videos on social media networks.
- You're not going to read this: But you'll probably share it anyway: A study of how stories are read, or not read, and shared on social media.
- Facebook Is Cracking Down on Viral Hoaxes. Really. A look at how Facebook has attempted to slow the problem.
- Don't Be Fooled! A Guide to Fake News Websites: From David Emery of About.com
- Posing Questions of Photographic Ethics.
- Photojournalism Behind the Scenes: An excellent
view of how photographers influence events.
- What Happens When Photoshop Goes Too Far.
- National Press Photographers Association Code of Ethics.
- DHMO.org: Dihydrogen monoxide research division: A parody website that shows how people
will sometimes believe anything!
- Save the Pacific Northwest Tree Octopus: Another parody website that is not viral, but would certainly confuse a lot of
people.
- Museum of hoaxes: A nice collection of stories across the ages.
- Fake websites or spoof websites. Examples of false sites to aid in evaluating internet resources.
- Small list of hoax sites for educating people: Many of these are old or no longer working, but are some of the best created!
- Top Internet hoaxes: A short list of some of the best hoaxes over the years.